A new Canalys tablet market research just came out, showing a modest 1% growth for Q1 2024. While the small recovery is nothing to write home about, analysts believe it’s a signal for a future trend throughout 2024, as this is the first quarter with a positive movement, following four consecutive quarters of year-on-year decline.
The main driving force is believed to be recovering consumer spending and the stabilization of the global economy. Moreover, analysts expect a good year for tablets as new technologies will bolster tablet sales, namely Apple’s OLED-equipped tablets, 5G in untapped markets and other innovations. If the projections ae correct, the market will stabilize above pre-pandemic levels by the end of this year.
Regarding market share, Apple is still leading the pack with almost 36% market share and 12 million shipped units, while Samsung posted a modest 1% increase with 6.8 million units. Huawei is still in solid third place with an 8% market share, mainly thanks to its success at home and in Asia Pacific. Lenovo and Amazon take the fourth and fifth place, respectively.
