Mascara! Did you know that mascarais the most used makeup product? A poll taken by Mintel said 64% of women wear mascara. That’s higher than foundation, blush, OR concealer. So, the majority of women are wearing mascara.
Why is mascara key in your makeup routine? Most woman wear mascara to make their eyes pop. Even if you don’t wear eyeshadow, adding a little mascara to your lashes opens the eyes and makes them look bigger.
What is it about mascara we love and how do you choose the right kind? There are so many choices, maybe too many choices. But now we have the perfect mascara for everyone — the New BEYOND LASH Volumizing Mascara.
What makes this mascara so great? It’s 98% naturally derived formula with clean, healthy ingredients for the eyes and lashes. If you have sensitive eyes or wear contacts this mascara is a perfect fit.
Key Ingredients In Our Clean Mascara
Bamboo Stem Powder
- A natural alternative to nylon fibers that helps add lengthand volume to lashes.
Basil Root Extract
- An antioxidant that helps lashes feel fuller and look healthier.
Rice Bran Wax
- A vegan alternative to beeswax that helps provide a strong yet flexible coating.
It’s also important to understand what’s not in our healthymascara. As always, we strive for clean ingredients that perform. We always formulate without Parabens, Phthalates, no carbon black, or Teflon (standard ingredients in traditional mascaras).
The hourglass shaped wand is also a huge innovation. It will hug the base of the lashes so you can get even, thicker, fuller lashes with just one coat. And no clumping!
How to Apply Mascara
Depending on your lashes (curly, poker-straight, lacking volume) here are some handy mascaratips and application guidelines:
Top – of – the Line Lashes
Wiggle the wand close to the lid and press to create the illusion of eyeliner! This will make your lashes look even fuller. This is known as a “stamping” technique.
Roll, Curl, Repeat
For more curled lashes, roll the wand as you wiggle from root to tip. Apply a second coat while lashes are wet.
Every Last Lash
To coat difficult to cover lower and corner lashes, hold the wand upright, gently press into lashes to coat each individual strand.
We want to see your lashes wearing the New Beyond Lash Mascara! Tag @janeiredale with #GetLouderLashes. Come clean with us!
Just a little mascara trivia. Mascara dates to the Ancient Egyptians as far back as 3400 B.C. They used bone and ivory to create their applicators and blended Kohl with crocodile dung (we know that was not clean!), water, and honey. Men and women both wore mascara during this period. It wasn’t until 1872 when Eugene Rimmel created the first packaged cosmetic mascara — it was petroleum jelly mixed with coal dust. (We’ve come a long way!)
